Work Experience

Solving business problems through scalable, high-impact software solutions

Q-Learning / Q-Dance, 10/2024 – Present

Led the institute’s digital transformation, replacing paper-based workflows with integrated digital systems; reduced manual processing time from 1-2 days to under 2 hours across sales, admissions, and student management.
Developed a multi-channel digital marketing plan (Email, SMS, Google Ads, Social Media), doubling qualified leads and tripling website traffic through A/B testing and funnel optimization.
Oversaw a full website revamp, enabling data-driven decision-making through GA4 tracking.

Marketing Automation Canada, 04/2023 – 01/2024

Delivered a unified marketing automation platform across 15+ operating companies globally, establishing GDPR-compliant lead processes, and enabling cross-company marketing synergies.
Led discovery workshops to validate requirements, uncover operational pain points, and translate them into clear requirement specifications and scoped deliverables for expectation management.
Maintained client relationships through regular check-ins and identifying optimization opportunities.
Developed test cases, training materials, and user guides, supporting smooth UAT, user onboarding, and long-term adoption of the new platforms.

Laputa Technologies, 03/2021 – 12/2022

Led major enhancements to a distributor’s eCommerce platform, including passwordless login and advanced coupon logic, improving conversion potential and reducing login-related support requests.
Delivered multi-regional Salesforce donation management program for the United Nations; streamlined donation process and ensured PCI-DSS compliance, reducing manual effort by 70%.
Designed end-to-end system architectures with API integrations across CRM, ERP, third-party platforms, and legacy systems, improving data flow reliability and operational efficiency.
Implemented JIRA, Confluence and 10000ft in standardized project and resource management.

PURE International, 07/2020 – 03/2021

Communicated with the C-suite and started the CAD 200K budget digital revamp project
Served as the product owner of the Microsoft Dynamics CRM and POS platform, in charge of digital transformation for the chained fitness centers, retail shops and restaurants
Issued RFP, requirement specifications, and managed vendors on the deliverables

Hong Kong Maxim’s Group, 01/2019 – 07/2020

Led the go-to-market rollout of a multi-company CRM rewards program for 300+ retail stores, involving 50+ project team members, achieved 3M registered users in the first year.
Built a customized eCommerce platform for 100+ outlets, integrating ERP and CRM systems to automate order-to-delivery workflows and support targeted marketing.
Managed CAPEX budgets, directed cross-team alignment, facilitated Go/No-Go decisions, and resolved blockers to keep delivery on schedule.
Collaborated with end-users and senior management to develop detailed requirement specifications, ensuring solutions addressed real user pain points while aligning with business objectives.
Built KPI dashboards using Google Looker Studio for performance tracking and reporting.

CHAIN Technology / XDynamics, 06/2015 – 01/2019*

Owned the SaaS product roadmap for the Hybrid Reality Platform, leading GTM rollout of new features and reducing customization effort by 50%.
Introduced Scrum and coached development teams and senior management, establishing Agile processes, sprint ceremonies, and JIRA workflows.

Mirum (part of J. Walter Thompson and WPP), 09/2012 – 06/2015

Managed enterprise web and mobile solutions on time and within budget.
Configured Google Analytics and Tag Manager to enable data-driven insights for clients.